Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Construction
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Bid accuracy data for firms like {{company_name}}
Email Template
{{first_name}}, following up on my earlier note. I came across some data that might be relevant to {{company_name}}.
We recently analyzed bid accuracy across 40 mid-sized GCs and found that firms using historical project data to inform their estimates won 23% more competitive bids while maintaining healthier margins. The difference was not better estimators, it was better access to cost data from completed projects.
If improving bid win rates is a priority for {{company_name}} this year, I would be happy to share the full analysis. Would a brief call be worthwhile? 5-8% reply rate
Wednesday best day
7:30-8:30 AM best time
Personalization Tips
- Reference a recent bid or project award they have publicized
- Mention the competitive landscape in their market segment
- Note any growth targets or new market entries they have announced
When to Use
Three to five business days after the first email to a mid-market CEO or president, bringing new data about bid accuracy as a distinct value angle.
When NOT to Use
When the prospect has already engaged with your first email or when the company primarily does negotiated work rather than competitive bidding.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.