Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Construction
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
What 3 GCs your size changed this year
Email Template
{{first_name}}, one last thought before I step back. I have been working with three general contractors in the 100-300 employee range this quarter, and all three identified the same priority: getting real-time budget visibility before projects go sideways.
One of them was carrying $2.1M in unresolved change orders across their active portfolio. Within 60 days of implementing a centralized tracking system, they resolved 80% of that backlog and put controls in place to prevent it from building again.
If {{company_name}} is facing similar challenges, I would welcome the conversation. If not, no hard feelings at all. Would a quick call make sense? 4-7% reply rate
Wednesday best day
7:30-8:00 AM best time
Personalization Tips
- Reference industry trends affecting mid-market contractors in their specific segment
- Mention any financial or operational metrics from their public filings or press coverage
- Note the competitive dynamics in their primary market that drive efficiency needs
When to Use
Five to seven business days after the first follow-up to a mid-market executive, using peer social proof with specific financial results.
When NOT to Use
When the executive has responded negatively to previous outreach or when you cannot verify the social proof claims you are making.
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