Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Construction
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Quick thought on {{company_name}} scheduling
Email Template
{{first_name}}, I reached out last week about project scheduling at {{company_name}}. I wanted to share something specific that might be relevant.
A contractor about your size told us that their biggest margin killer was not material costs or labor rates. It was the 3-5 days of dead time between trades on every job. By mapping those gaps and automating sub notifications, they reclaimed an average of 8 billable days per project.
Would that kind of result move the needle for {{company_name}}? Happy to share the details over a quick call. 6-9% reply rate
Thursday best day
7:00-7:30 AM best time
Personalization Tips
- Reference the specific pain point most relevant to their business based on your research since the first email
- Mention any new project announcements or permit filings you have noticed since your first outreach
- Note seasonal timing factors like weather delays or peak building season approaching
When to Use
Three to five business days after the first email when the owner has not responded and you want to add a concrete data point to spark interest.
When NOT to Use
When the prospect has already replied with any kind of response to your first email, even a negative one.
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