Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Construction
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Builders like {{company_name}} are switching
Email Template
{{first_name}}, I have reached out a couple of times about helping {{company_name}} with project scheduling and coordination. Before I move on, I wanted to share one more thing.
Three small GCs in your region made the switch to centralized project tracking this quarter. The common thread was that they were tired of being surprised by schedule conflicts that cost them real money. One owner told us the platform paid for itself on the first project.
If the timing is better down the road, I am happy to reconnect. But if this is something {{company_name}} is thinking about now, I would love to chat. 5-8% reply rate
Thursday best day
7:00-7:30 AM best time
Personalization Tips
- Reference competitors or peers in their local market who have adopted similar solutions
- Mention the seasonal timing and how it affects the urgency of adoption
- Note any market trends in their region that make operational efficiency more critical
When to Use
Five to seven business days after the first follow-up when the owner has not responded, using social proof from similar companies to create gentle urgency.
When NOT to Use
When naming specific competitors could cause issues or when the local market is too small for anonymized references to feel genuine.
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