Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Cybersecurity
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
How a similar company avoided a $4M breach
Email Template
Hi {{first_name}},
Following up on my earlier note. I thought you might find this relevant — a mid-market company in a similar space to {{company_name}} caught a ransomware attempt in its earliest stages last quarter because they had automated detection in place. The estimated cost avoidance was over $4 million.
Their security team is actually smaller than most. They just had the right automation doing the heavy lifting.
Would a 15-minute call to discuss what that looks like in practice be useful, {{first_name}}? 3-5% reply rate
Thursday best day
8:00-9:30 AM best time
Personalization Tips
- Choose a case study from their specific industry vertical for maximum relevance
- Reference any upcoming regulatory deadlines that add urgency to the security conversation
- Mention if their competitors have publicly invested in security certifications
- Note any M&A activity that would trigger security due diligence requirements
When to Use
Send 4-5 days after the initial email, leading with a relevant success story that demonstrates tangible ROI.
When NOT to Use
When the C-suite executive has recently been quoted discussing their existing security investments — they may feel their bases are covered.
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