Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Cybersecurity
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Your competitors are already investing here
Email Template
Hi {{first_name}},
I wanted to share one more perspective. Three companies in {{company_name}}'s competitive space have publicly announced significant security investments this year. In conversations with prospects and partners, security posture is increasingly becoming a differentiator — not just a cost center.
I do not want to be alarmist. But I also do not want {{company_name}} to be at a disadvantage when customers start asking for security attestations.
Would a brief conversation be worth it, even if just to benchmark where you stand? 3-5% reply rate
Wednesday best day
7:30-9:00 AM best time
Personalization Tips
- Research actual competitors who have announced security certifications or investments
- Reference specific customer segments that are increasing their vendor security requirements
- Mention any industry awards or recognitions related to security that competitors have received
- Note if their industry association has published new security guidelines
When to Use
Send 5-7 days after the first follow-up, leveraging competitive pressure as a motivation for C-suite engagement.
When NOT to Use
When the company is the market leader — competitive pressure angles are less effective when they set the standard.
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