Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Cybersecurity
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Quick stat on small business breach recovery
Email Template
Hi {{first_name}},
I reached out last week about {{company_name}}'s security posture. Wanted to share a data point that might be relevant: 60% of small businesses that experience a significant breach close within six months. Not because the attack itself is fatal, but because the recovery drains resources they cannot spare.
The good news is that the most impactful protections for companies your size are also the most affordable — you do not need a Fortune 500 budget to stop 95% of common attacks.
Is this something worth a quick conversation? 5-7% reply rate
Monday best day
8:30-10:00 AM best time
Personalization Tips
- Reference a recent breach in their specific industry to make the statistic more tangible
- Mention any growth milestones they have hit that make them a more attractive target
- Note if competitors in their space have invested visibly in security
- Check if they have a cyber insurance policy, which often requires certain security controls
When to Use
Send 3-5 days after the first email when there has been no response, adding a compelling new data point.
When NOT to Use
When a major breach has just been in the news and sending this could feel like fear-mongering or ambulance chasing.
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