Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Cybersecurity
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One question about {{company_name}}'s security
Email Template
Hi {{first_name}},
I have reached out a couple of times and know you are busy building {{company_name}}. Just one honest question: if a ransomware attack hit tomorrow, does your team have a tested recovery plan?
If the answer is yes, I will stop reaching out. If it is a maybe, that is exactly the conversation worth having before it becomes urgent.
Either way, no hard feelings — just want to make sure it is on your radar. 4-7% reply rate
Monday best day
8:00-9:00 AM best time
Personalization Tips
- Reference a recent ransomware attack against a company of similar size in their industry
- Mention any customer data they handle that would be affected by a breach
- Note if they operate in a regulated space where incident response plans are required
- Check if they have cyber insurance, which often mandates specific recovery procedures
When to Use
Send 5-7 days after the first follow-up, using a direct question to cut through inbox noise with a founder audience.
When NOT to Use
When there has been a major ransomware incident in the news — the timing will feel exploitative rather than helpful.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.