Follow-up #1 Individual Contributor Small Business
Follow-up #1 for Cybersecurity
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Thought this security checklist might help
Email Template
Hi {{first_name}},
Following up on my note last week. I put together a quick checklist of the most impactful security controls for small teams — the kind of things that take an afternoon to implement but block the majority of common attacks.
No strings attached, just figured it might be useful for someone in your role at {{company_name}}. Happy to share it if you are interested.
Either way, if you ever want to talk shop about automating some of the more tedious security tasks, I am around. 7-10% reply rate
Friday best day
11:00 AM-12:30 PM best time
Personalization Tips
- Tailor the checklist offer to their specific tech stack if known
- Reference a recent vulnerability disclosure that affects tools they likely use
- Mention any security communities or Slack groups relevant to their role
- Note if they have a personal blog or GitHub where they share security content
When to Use
Send 3-4 days after the first email, offering genuine value with no commitment to build trust with a hands-on practitioner.
When NOT to Use
When the IC has already responded negatively or shown zero engagement with the first email across all channels.
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