Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Cybersecurity
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
This open-source tool might save you hours
Email Template
Hi {{first_name}},
Since I have not heard back, I wanted to share something useful regardless of whether we ever work together. We maintain an open-source threat detection ruleset that small security teams can deploy in minutes — it covers the top 50 ATT&CK techniques targeting companies like {{company_name}}.
Completely free to use. A lot of practitioners in your position find it fills the gap between having no detection and investing in a full platform.
If you want to check it out or have any questions about the rules, just let me know. 7-10% reply rate
Friday best day
11:00 AM-1:00 PM best time
Personalization Tips
- Tailor the ruleset recommendation to the detection tools they are likely using
- Reference specific threat techniques most relevant to their industry
- Mention any open-source security communities they might already participate in
- Note their operating system and infrastructure to suggest compatible rules
When to Use
Send 4-5 days after the first follow-up, leading with genuinely free value to build goodwill and keep the door open.
When NOT to Use
When you do not actually have an open-source resource to share — do not promise what you cannot deliver.
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