Follow-up #1 Manager / Director Small Business
Follow-up #1 for Cybersecurity
Targeting manager / director at small business companies (1-50 employees).
Subject Line
The 3 controls that stop 90% of attacks
Email Template
Hi {{first_name}},
Following up on my previous email. I wanted to share something practical — when we work with small security teams like yours at {{company_name}}, we typically start with just three controls: endpoint detection, email filtering, and automated backup verification. These alone block roughly 90% of the attacks targeting companies your size.
The best part is you can have all three running in under a day with minimal configuration.
Would it be helpful to see how other teams your size have set this up? 6-9% reply rate
Wednesday best day
10:00-11:30 AM best time
Personalization Tips
- Reference their current endpoint protection solution if visible to discuss upgrade paths
- Mention any phishing attempts targeting companies in their industry recently
- Note whether they use cloud-based or on-premise infrastructure for backup recommendations
- Check if they have experienced email spoofing based on public DMARC records
When to Use
Send 3-4 days after the first email, providing immediately actionable advice that demonstrates expertise without a hard sell.
When NOT to Use
When you know they already have these basic controls in place — it will feel too elementary and damage credibility.
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