Follow-up #2 Manager / Director Small Business
Follow-up #2 for Cybersecurity
Targeting manager / director at small business companies (1-50 employees).
Subject Line
3 quick wins for your security roadmap
Email Template
Hi {{first_name}},
I know my previous emails might have gotten buried. Here are three quick wins that security managers at companies like {{company_name}} are implementing right now:
1. Automated phishing simulation — costs almost nothing, dramatically improves awareness
2. Cloud configuration scanning — catches misconfigurations before attackers do
3. Privileged access monitoring — the single highest-ROI control for small teams
We can help with all three, but honestly, even doing these on your own would put {{company_name}} ahead of most companies your size.
Want to discuss which one to prioritize first? 6-8% reply rate
Thursday best day
10:00-11:30 AM best time
Personalization Tips
- Prioritize the quick wins based on what you know about their infrastructure
- Reference any cloud platforms they use to tailor the configuration scanning suggestion
- Mention specific phishing trends targeting their industry vertical
- Note if they use a password manager or identity provider to gauge access management maturity
When to Use
Send 4-6 days after the first follow-up, offering immediately actionable advice that builds credibility through generosity.
When NOT to Use
When you know the manager is advanced in their security program — these basics may feel patronizing.
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