Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Dental Clinics
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Re: growing {{company_name}} locations
Email Template
Hi {{first_name}},
I wanted to follow up on my earlier note about patient acquisition for {{company_name}}. I realize multi-location leaders get hundreds of vendor emails, so here is one thing that might be worth your time.
We recently helped a 12-location dental group increase their average per-location new patient volume by 28% in one quarter. The difference was moving from generic digital ads to targeted outreach that matched patient intent with specific location capacity.
If growing per-location revenue is a priority for this year, I think a 15-minute conversation could be valuable. If the timing is off, I completely understand.
What works best for your schedule? 8-11% reply rate
Thursday best day
7:30-8:30 AM best time
Personalization Tips
- Mention a specific location that appears to have lower patient volume based on review patterns
- Reference any recent expansion announcements or new office openings
- Note competitive pressures in their primary market from other dental groups
- Acknowledge their leadership team size to show awareness of organizational complexity
When to Use
Send 4-6 business days after the first email. Use when targeting dental group CEOs or managing partners who did not respond to the initial outreach.
When NOT to Use
Avoid if the contact has been active on LinkedIn posting about different strategic priorities that suggest patient acquisition is not top of mind.
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