Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Dental Clinics
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
How a 15-location group cut acquisition costs
Email Template
Hi {{first_name}},
I have sent a couple of notes about patient acquisition for {{company_name}} and wanted to share one final piece of relevant proof before stepping back.
A 15-location dental group in the Midwest was spending $320 per new patient across a mix of paid search, social media, and direct mail. After implementing our targeted outreach approach, they brought that number down to $110 per patient while increasing total volume by 25%.
The COO told us the difference was reaching patients who were already looking for specific treatments rather than casting a wide net. Every location saw improvement, though the underperforming ones saw the biggest gains.
If reducing cost per acquisition while growing volume is a priority for {{company_name}} this year, I would welcome the chance to discuss it. If the timing is not right, I understand completely.
Just reply to this email either way, and I will take it from there. 9-12% reply rate
Wednesday best day
7:30-8:30 AM best time
Personalization Tips
- Match the case study scale to their actual number of locations
- Reference their primary marketing channels based on visible ad spend
- Mention specific underperforming markets in their footprint
- Note their financial goals if discussed in any public interviews or panels
When to Use
Send 5-7 business days after follow-up 1. Use when social proof from a comparable dental group can demonstrate concrete financial outcomes.
When NOT to Use
Avoid if you know the contact is actively evaluating a competitor or has entered an RFP process with another vendor.
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