Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Dental Clinics
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Re: patient growth for {{company_name}}
Email Template
Hi {{first_name}},
I reached out last week about helping {{company_name}} grow its patient base. I know running a practice keeps you incredibly busy, so I wanted to share one quick data point.
A solo-practice dentist in a similar market to yours added 47 new patients in 90 days using targeted outreach — without hiring additional staff or increasing their ad spend. The key was reaching patients who were already searching for specific treatments in their area.
If that sounds relevant to where {{company_name}} is right now, I would love 10 minutes of your time. If not, no worries at all.
Would a quick call work this week? 10-14% reply rate
Monday best day
7:00-8:00 AM best time
Personalization Tips
- Reference a specific pain point visible from their online presence like limited reviews
- Mention a new competitor or DSO that opened nearby recently
- Note seasonal demand patterns relevant to their geography
- Reference their website traffic or social media activity levels
When to Use
Send 3-5 business days after the first email if there was no response. Use when you want to add value with a concrete result without repeating the original pitch.
When NOT to Use
Avoid if the recipient opened the first email multiple times, which may indicate they are considering it and need more time.
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