Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Dental Clinics
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
How Dr. Martinez grew her practice by 40%
Email Template
Hi {{first_name}},
I have reached out a couple of times and want to respect your time, so I will share this and leave the ball in your court.
Dr. Sarah Martinez runs a two-chair practice in a competitive suburban market. She was spending heavily on Google Ads with inconsistent results. After switching to targeted patient outreach, her new patient numbers jumped 40% in four months — and her cost per new patient dropped from $280 to $95.
The reason it worked: instead of waiting for patients to find her, the system proactively reached patients in her zip codes who matched her ideal patient profile. She did not have to change anything about how she runs her practice.
If that sounds like something that could work for {{company_name}}, reply to this email and I will send over the details. If not, I will not follow up again.
Either way, I hope your practice is thriving. 12-16% reply rate
Tuesday best day
7:00-8:00 AM best time
Personalization Tips
- Compare their market to the case study market to make it feel relevant
- Reference their current marketing channels if visible from ads or social media
- Mention their patient demographics based on neighborhood analysis
- Note any specific growth barriers visible from their online presence
When to Use
Send 5-7 business days after follow-up 1. Use social proof as the primary lever to generate interest from practice owners who have not responded.
When NOT to Use
Avoid if the practice owner has shown any negative signals like unsubscribing from your first emails or marking them as spam.
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