Follow-up #1 Individual Contributor Small Business
Follow-up #1 for Dental Clinics
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Re: reaching more patients for {{company_name}}
Email Template
Hi {{first_name}},
I reached out recently about patient outreach for {{company_name}}. Quick follow-up with a practical example.
A dental hygienist at a similar small practice mentioned to us that their biggest frustration was seeing the same patients but rarely new ones. After the practice started using targeted outreach, they noticed more first-time patients on the schedule — particularly for cleanings and exams that often led to treatment plans.
If you think the practice owner or office manager might find this interesting, I am happy to send a short overview they could review on their own time. No pressure either way.
Would that be helpful? 7-10% reply rate
Friday best day
12:00-1:00 PM best time
Personalization Tips
- Mention specific services they perform based on their professional profile
- Reference continuing education courses or certifications they have completed
- Note the practice areas or patient populations they work with most
- Comment on any professional association memberships visible online
When to Use
Send 3-5 business days after the first email. Use when the IC did not respond but may still be willing to forward information to the decision maker.
When NOT to Use
Avoid if you have since made direct contact with the practice owner or manager at the same clinic.
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