Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Dental Clinics
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Quick success story from a practice like yours
Email Template
Hi {{first_name}},
Last note from me — wanted to share a quick story from a dental professional in a similar role.
A dental hygienist at a two-dentist practice mentioned our patient outreach system to their office manager after noticing more new patient cleanings on the schedule. The practice had been struggling to attract patients beyond their existing base. Within two months of using targeted outreach, they added 25 new patients — many of whom booked hygiene appointments first and then moved into treatment plans.
The hygienist told us it made her days more varied and interesting, and the practice owner was thrilled with the revenue increase.
If you think your team at {{company_name}} would benefit from something similar, just let me know and I will send a short overview. Otherwise, thanks for reading. 8-11% reply rate
Friday best day
12:00-1:00 PM best time
Personalization Tips
- Match the case study practice size to their actual practice size
- Reference the types of procedures they most commonly perform
- Mention their patient education approach if visible from social media
- Note their practice philosophy if stated on the website
When to Use
Send 4-6 business days after follow-up 1. Use a peer-level case study to motivate ICs at small practices to champion the solution internally.
When NOT to Use
Avoid if you have already connected with the practice owner or manager directly.
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