Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Dental Clinics
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Re: patient flow across {{company_name}} locations
Email Template
Hi {{first_name}},
Following up on my earlier message about patient flow for {{company_name}}. I wanted to share a quick insight that might resonate.
Operations managers at multi-location dental groups consistently tell us their biggest headache is uneven patient distribution — some locations are booked three weeks out while others have same-day openings. Our approach targets patients in underperforming zip codes and directs them to the locations with capacity.
One group with a similar footprint to {{company_name}} balanced their patient load across 8 locations within 60 days. Their regional manager said it was the first time every location hit its monthly target in the same quarter.
Is this something you have been thinking about? Happy to share more details in a short call. 10-13% reply rate
Tuesday best day
10:00-11:00 AM best time
Personalization Tips
- Reference specific locations that seem to have different performance levels based on review counts
- Mention zip codes or neighborhoods in their service area with growth potential
- Note any recent staffing changes that might indicate capacity shifts
- Acknowledge their role in coordinating across multiple teams
When to Use
Send 4-5 business days after the first email. Use when targeting operations managers who are responsible for cross-location performance metrics.
When NOT to Use
Avoid if the group recently launched their own internal marketing initiative based on social media activity.
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