Follow-up #1 Manager / Director Small Business
Follow-up #1 for Dental Clinics
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Re: filling open appointments at {{company_name}}
Email Template
Hi {{first_name}},
I sent a note last week about helping {{company_name}} fill more appointment slots. Wanted to follow up with something concrete.
An office manager at a practice about the same size as yours told us their biggest frustration was last-minute cancellations leaving gaps they could not fill. After using our patient outreach system, they built a waitlist pipeline that cut their empty-chair rate by nearly half.
It takes about 10 minutes to set up and runs alongside whatever scheduling tools you already use. Would it be worth a quick chat to see if it fits your workflow? 12-16% reply rate
Wednesday best day
11:00 AM-12:00 PM best time
Personalization Tips
- Mention their scheduling platform if you can identify it from their website booking flow
- Reference specific times of day or week when their schedule appears lighter
- Note their cancellation policy if posted online as a conversation opener
- Comment on their patient recall system approach visible from their communications
When to Use
Send 3-4 business days after the first email. Best when targeting office managers who deal directly with scheduling and cancellation challenges.
When NOT to Use
Avoid sending on Mondays when office managers at small practices are typically handling weekend emergencies and insurance follow-ups.
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