Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for E-commerce
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Re: Thought for {{company_name}}
Email Template
{{first_name}},
I wanted to follow up with a relevant data point. We recently helped a mid-market e-commerce company in a similar space increase their customer LTV by 28% over six months by restructuring their post-purchase email and loyalty programs.
At {{company_name}}'s scale, that kind of improvement usually translates to seven figures in additional annual revenue. Would a quick call to see if this applies to your situation be worth 15 minutes? 7-10% reply rate
Tuesday best day
7:30-9:00 AM best time
Personalization Tips
- Reference their loyalty program or lack thereof
- Mention a recent product launch and its potential impact on LTV
- Note their email marketing cadence based on subscribing to their list
- Share a benchmark relevant to their specific product category
When to Use
Send 4-5 days after the first email to C-suite at mid-market companies, leading with a concrete result from a similar company.
When NOT to Use
Do not send if you already received a negative reply or if the prospect has been marked as do-not-contact.
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