Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for E-commerce
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
{{company_name}} vs. industry benchmarks
Email Template
{{first_name}},
Last note on this. We just released our annual e-commerce benchmark report covering 500+ mid-market brands. It breaks down conversion rates, CAC, LTV, and retention by vertical.
I thought {{company_name}} might find value in seeing how you compare to peers. No pitch attached, just data.
Want me to send the report? 7-10% reply rate
Wednesday best day
8:00-9:00 AM best time
Personalization Tips
- Mention their specific vertical and how it ranks in your benchmarks
- Reference a metric where their vertical tends to underperform
- Note any recent press coverage or funding announcements
- Share a single compelling data point from the report as a hook
When to Use
Send 5-7 days after follow-up-1, leading with an ungated content offer that provides standalone value and positions you as an industry authority.
When NOT to Use
Do not send if you do not actually have a benchmark report or comparable data asset to share.
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