Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for E-commerce
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Re: Quick thought on {{company_name}} growth
Email Template
Hi {{first_name}},
I wanted to circle back with something concrete. A DTC brand similar to {{company_name}} recently cut their CAC by 35% by shifting from broad Facebook targeting to a retention-first model. They went from spending $45 per new customer to $29.
Given the economics of small e-commerce brands right now, I thought this might be relevant. Happy to share the specifics if useful.
Best, 10-14% reply rate
Thursday best day
8:00-9:00 AM best time
Personalization Tips
- Reference their most recent ad campaign or social post since your last email
- Mention a seasonal trend relevant to their product category
- Share a data point from their industry vertical
- Note any changes to their site since your first email
When to Use
Send 3-4 days after the first email when no response was received, bringing new value with a specific data point.
When NOT to Use
Do not send if the prospect already replied to the first email or if they unsubscribed.
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