Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for E-commerce
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One last thing, {{first_name}}
Email Template
Hi {{first_name}},
I will keep this brief. A founder in your space recently shared that shifting 20% of their ad budget toward retention campaigns doubled their repeat purchase rate in 90 days. Their revenue went up 40% while total marketing spend stayed flat.
If {{company_name}} is thinking about how to do more with the same budget, this approach might be worth exploring. Happy to connect you with that founder directly.
Either way, I appreciate your time. 6-9% reply rate
Tuesday best day
8:00-9:00 AM best time
Personalization Tips
- Reference their repeat purchase rate if estimable from public data
- Mention a founder in a non-competing but adjacent vertical as a reference
- Note their subscription or loyalty offering, if any
- Comment on their customer community or social following
When to Use
Send 5-7 days after follow-up-1 when the founder has not responded to either previous email. The peer reference creates a different type of credibility.
When NOT to Use
Do not use if you cannot actually facilitate a peer introduction. Making promises you cannot keep will backfire.
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