Follow-up #1 Individual Contributor Small Business
Follow-up #1 for E-commerce
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Re: Ideas for {{company_name}}'s store
Email Template
Hi {{first_name}},
Just wanted to bump this. I know small e-commerce teams are always juggling a dozen things, so I will keep this short.
I noticed {{company_name}} is not running exit-intent popups on product pages. For brands your size, that is usually the single easiest win to implement. Takes about 20 minutes and can recover 5-8% of bouncing visitors.
Happy to share the exact setup if you want to try it.
Cheers, 13-17% reply rate
Thursday best day
10:00-11:00 AM best time
Personalization Tips
- Reference a specific page on their site that would benefit most
- Mention their email provider and confirm it supports exit-intent integration
- Note their current popup strategy or absence of one
- Suggest a specific offer angle based on their product pricing
When to Use
Send 3-4 days after the first email, offering a specific tactical win that the IC can implement themselves quickly.
When NOT to Use
Do not send if the store already has exit-intent popups. Always verify before sending.
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