Follow-up #2 Individual Contributor Small Business
Follow-up #2 for E-commerce
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Free resource for {{company_name}}
Email Template
Hi {{first_name}},
Last note from me. I put together a checklist of 15 conversion optimization quick wins specifically for small e-commerce stores. Each one takes under 30 minutes to implement and requires no technical expertise.
Here is the link: [link]
Hope it is useful for {{company_name}}. Feel free to reach out anytime if you want to dig deeper on any of them. 9-12% reply rate
Thursday best day
10:00-11:30 AM best time
Personalization Tips
- Highlight which items on the checklist are most relevant to their store
- Reference their platform to ensure the tips are compatible
- Mention a specific quick win you noticed they are missing
- Note a competitor who is already doing several items on the list
When to Use
Send 4-5 days after follow-up-1, offering a free tool or resource that provides immediate value without any sales conversation.
When NOT to Use
Do not send if the previous follow-up already offered a free resource. Avoid overloading with content offers.
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