Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for EdTech
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Quick case study from your space
Email Template
{{first_name}},
I wanted to share a brief result from a company in a similar position to {{company_name}} before I move on.
They had 200+ district accounts and were losing roughly 30% at renewal each year. After implementing usage-based health scoring, their CS team could prioritize outreach to the districts that actually needed attention. Renewal rates improved by 25 percentage points over two cycles.
If this is a challenge you are actively working on, I would enjoy comparing notes. If not, I appreciate your time. 4-7% reply rate
Wednesday best day
8:00-9:30 AM best time
Personalization Tips
- Reference their approximate number of district accounts from press coverage
- Mention a specific renewal challenge common to their product category
- Note a recent CS leadership change that might signal new priorities
- Connect to an industry benchmark relevant to their segment
When to Use
When sending a final follow-up to a mid-market edtech executive using a concise case study to demonstrate tangible results.
When NOT to Use
When you have already shared similar metrics in a previous email, as repeating data points reduces credibility.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.