Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for EdTech
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
A pilot framework that might help {{company_name}}
Email Template
Hi {{first_name}},
I reached out last week about helping {{company_name}} build measurable proof points for district conversations. Wanted to share something concrete rather than just follow up.
We recently published a framework that small edtech teams use to structure their pilot programs so the data collected during the trial directly maps to the metrics districts care about at renewal. It eliminates the scramble to find evidence when procurement asks for it.
Would it be useful if I sent that over? 6-9% reply rate
Thursday best day
8:00-9:30 AM best time
Personalization Tips
- Reference a new development at their company since your first email
- Mention a district RFP or procurement cycle that aligns with their target market
- Note a competitor win or loss in their space to add urgency
- Connect to a specific pain point they mentioned on social media or in a podcast
When to Use
When following up with a small edtech founder who did not respond to the first email within five to seven business days.
When NOT to Use
When the prospect already replied to your first email, even with a negative response.
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