Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for EdTech
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Last thought on pilot conversion
Email Template
Hi {{first_name}},
I have reached out a couple of times about helping {{company_name}} strengthen pilot-to-contract conversion. I will keep this brief.
A founder I spoke with last month told me he wished he had started collecting structured efficacy data during pilots from day one instead of retrofitting it after losing two district renewals. His exact words were that the data existed in the product but nobody was looking at it the right way.
If that sounds familiar, I am here. If the timing is not right, no worries at all. 5-8% reply rate
Tuesday best day
7:30-9:00 AM best time
Personalization Tips
- Reference a recent milestone or achievement at their company
- Mention the upcoming school year planning cycle as a timing hook
- Note any publicly available information about their current pilot programs
- Connect to a peer founder in the edtech space who has spoken about similar challenges
When to Use
When sending a second follow-up to a small edtech founder who has not responded to two previous emails, using social proof from a peer.
When NOT to Use
When the founder has viewed your emails multiple times without responding, which may indicate they are not interested but feel uncomfortable saying no.
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