Follow-up #1 Individual Contributor Mid-Market
Follow-up #1 for EdTech
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Canvas and Schoology engagement data patterns
Email Template
Hi {{first_name}},
Following up on my note about engagement analytics at {{company_name}}. I wanted to share something specific to LMS-integrated products.
We recently analyzed engagement data across platforms that integrate with Canvas and Schoology and found that the single most predictive metric for student outcomes is not time-on-task. It is the number of distinct interaction types within a session. Students who only consume content passively show 3x higher drop-off than those who interact with at least two different activity types per session.
This insight has changed how several product teams we work with think about their assignment design and feature prioritization.
Interested in the full data set? Happy to share it with no strings attached. 8-12% reply rate
Wednesday best day
10:00 AM-12:00 PM best time
Personalization Tips
- Reference the specific LMS platforms they integrate with
- Mention a product feature that aligns with the interaction diversity insight
- Note a research paper on learning science that supports the point
- Comment on their approach to accessibility or UDL as a related design consideration
When to Use
When following up with product or data professionals at mid-market edtech companies who work with LMS integrations and did not respond to the first email.
When NOT to Use
When the company does not integrate with any major LMS platforms or when the recipient works on a non-student-facing product.
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