Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for EdTech
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Open data set on edtech engagement patterns
Email Template
Hi {{first_name}},
Final follow-up. I wanted to share something your team at {{company_name}} might find useful for product decisions.
We published an anonymized data set of engagement patterns across K-12 edtech platforms, broken down by grade level, subject area, and session length. It includes the correlation between different interaction types and long-term retention.
It is freely available and might surface some interesting comparisons with your own product data. I can send the link if you are interested.
No further emails from me either way. Thanks for your time. 6-9% reply rate
Wednesday best day
10:00 AM-12:00 PM best time
Personalization Tips
- Reference the specific grade levels or subjects their product targets
- Mention a data-driven product decision they made based on blog posts or changelogs
- Note their approach to A/B testing or experimentation from job postings
- Comment on an open-source contribution or community involvement
When to Use
When sending a final follow-up to a mid-market edtech IC, offering freely available research data as a goodwill gesture.
When NOT to Use
When the recipient works in a non-product role or when they have already downloaded your published resources.
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