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Follow-up #1 Individual Contributor Small Business

Follow-up #1 for Event Planning & Catering

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

Those outreach templates I mentioned

Email Template
Hi {{first_name}},

I sent you a note recently about making client outreach easier for event professionals at small companies. I realize you might have been knee-deep in event prep, so I wanted to follow up.

I have a short collection of outreach templates specifically written for event planners and caterers. They cover everything from reaching out to corporate office managers to following up with couples who inquired about wedding catering. Each one takes less than two minutes to customize.

Want me to send them your way? No call needed, just thought they might save you some time.
13-17% reply rate
Wednesday best day
11:00 AM best time

Personalization Tips

  • Mention the specific type of clients they seem to work with most based on their portfolio
  • Reference their role and how it likely involves both planning and client communication
  • Note any upcoming busy season when having ready-to-use templates would be especially valuable

When to Use

Send three to four business days after the first email, offering a low-commitment resource that individual contributors can use immediately.

When NOT to Use

Skip if the person has no client-facing responsibilities or if they moved to a different company since your first email.

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