Follow-up #2 for Event Planning & Catering
Targeting individual contributor at small business companies (1-50 employees).
Real results from event planners like you
Hi {{first_name}},
I know I have sent a couple of messages and you are probably deep in event prep. I will keep this really brief.
An event coordinator at a small boutique firm told me that before she started using structured outreach templates, she dreaded the slow months because it meant cold calling and awkward networking events. After switching to email-based outreach with industry-specific templates, she started booking discovery calls with corporate clients she never would have reached through her usual channels.
Her exact words were that it felt like having a sales team without actually hiring one.
If that resonates, I am happy to share what she used. If not, best of luck with your upcoming events, {{first_name}}. Personalization Tips
- Reference the specific slow months for their event niche
- Mention any recent events they coordinated that demonstrate their expertise
- Note how their skills and portfolio could appeal to corporate clients they are not yet reaching
When to Use
Send five to seven business days after the first follow-up, using peer-level social proof to connect with small business event coordinators.
When NOT to Use
Do not use if they already declined or if they have no business development responsibilities.
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Related Templates
First Email
Event Planning & Catering · Individual Contributor · Small Business
Follow-up #1
Event Planning & Catering · Individual Contributor · Small Business
Objection Handler
Event Planning & Catering · Individual Contributor · Small Business
Breakup Email
Event Planning & Catering · Individual Contributor · Small Business