Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Fitness & Gyms
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
How a 12-location chain cut cancellations
Email Template
Hi {{first_name}},
Following up on my note from last week. I thought this might be worth your time.
A fitness chain with a similar footprint to {{company_name}} recently implemented a centralized member health scoring system across their 12 locations. Within four months, they reduced cancellations by 19% and identified two locations where staff training gaps were the primary driver of churn.
The insight that mattered most was not that members were leaving. It was understanding why the same problems kept recurring at specific locations while others thrived.
Would it be worth 15 minutes to discuss what that kind of visibility could look like for {{company_name}}? 5-8% reply rate
Tuesday best day
8:30 AM best time
Personalization Tips
- Reference any specific locations that appear to be underperforming based on reviews
- Mention any recent leadership changes at the regional level
- Note industry trends affecting multi-location operators in their market
When to Use
Send 4-6 days after the initial email when targeting multi-location fitness executives, using a comparable case study to demonstrate relevance.
When NOT to Use
Do not send if they have already engaged with your first email or if the case study does not align with their business model.
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