Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Fitness & Gyms
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
How FitLife reduced churn by 22%
Email Template
Hi {{first_name}},
I have reached out a couple of times about retention at {{company_name}}, and I understand you are busy. I wanted to share one more thing before stepping back.
A regional fitness brand with 15 locations was facing the same challenge most multi-site operators deal with: inconsistent retention rates across locations with no clear explanation why. After implementing a unified member health monitoring system, they identified three systemic issues that accounted for 60% of their preventable churn.
Within six months, overall churn dropped by 22%, and the insights helped them make better decisions about staff training and facility investments.
If this resonates with what you are seeing at {{company_name}}, I would welcome a conversation. If not, I will step aside and wish you well. 5-8% reply rate
Thursday best day
8:00 AM best time
Personalization Tips
- Reference retention rate disparities across their locations if inferable from reviews
- Mention any investments they have recently made in staff or facilities
- Note industry trends that might amplify the urgency of retention improvement
When to Use
Send 5-7 days after the first follow-up as a final value-add touch for mid-market executives, combining social proof with a graceful exit.
When NOT to Use
Do not send if the previous emails received a hard no or if the prospect unsubscribed from communications.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.