Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Fitness & Gyms
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One stat about gym member churn
Email Template
Hi {{first_name}},
I reached out last week about member retention at {{company_name}} and wanted to share a quick data point that might be relevant.
A recent industry study found that 67% of gym members who cancel say they would have stayed if someone had simply checked in with them during their first 60 days. For small gyms, that is often the difference between growing and treading water.
Would a brief call be worth it to explore what a simple check-in system could look like for {{company_name}}? 6-10% reply rate
Thursday best day
7:00 AM best time
Personalization Tips
- Reference any new developments at their gym since your last email
- Mention a competitor in their area who is growing and what they might be doing differently
- Note any seasonal trends relevant to their market
When to Use
Send 3-5 days after the first email if there was no response, leading with a new data point that adds urgency.
When NOT to Use
Do not send if they already replied to your first email, even if the reply was noncommittal.
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