Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Fitness & Gyms
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Gym owner saved 47 memberships this quarter
Email Template
Hi {{first_name}},
Last note on this. I wanted to share a quick result from a gym owner in a similar market to {{company_name}}.
She runs a 3,500 sq ft studio with about 280 active members. After setting up a structured member check-in process, she saved 47 memberships in one quarter that would have otherwise canceled. At her average membership rate, that was roughly $28,000 in retained revenue.
The entire setup took her about two hours, and ongoing maintenance is about 30 minutes per week.
If that kind of result sounds worthwhile, I am happy to share exactly what she did. If the timing is not right, no worries at all. 7-11% reply rate
Monday best day
7:30 AM best time
Personalization Tips
- Match the case study to their approximate size and market type
- Reference any recent reviews that mention member satisfaction or complaints
- Note their current retention-related efforts visible on their website
When to Use
Send 5-7 days after the first follow-up as a social proof email with specific, relatable numbers that resonate with small gym owners.
When NOT to Use
Do not send if the prospect has explicitly asked you to stop emailing them.
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