Follow-up #1 Manager / Director Enterprise
Follow-up #1 for Fitness & Gyms
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Retention benchmarks for enterprise fitness
Email Template
Dear {{first_name}},
I wanted to follow up on my previous message and share something that might be useful for your planning.
I recently compiled retention benchmarks from enterprise fitness organizations and found that the top quartile achieves first-year retention rates above 72%, while the median sits around 58%. The primary differentiator was not marketing spend or facility quality. It was the consistency of the member experience during the first 90 days across all locations.
If understanding where {{company_name}} falls relative to these benchmarks would be valuable, I would be happy to share the full analysis. It could provide useful context for your retention strategy discussions.
Would a brief call next week work, or would you prefer I send the data directly? 4-7% reply rate
Tuesday best day
8:00 AM best time
Personalization Tips
- Reference any internal metrics or goals they have shared publicly
- Mention their position within industry ranking reports
- Note any standardization or process improvement initiatives they have announced
When to Use
Send 5-7 days after the first email to enterprise managers, leading with benchmarking data that offers immediate value and positions you as a credible resource.
When NOT to Use
Do not send if you do not have legitimate benchmarking data to back up the claims in the email.
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