Follow-up #2 Manager / Director Enterprise
Follow-up #2 for Fitness & Gyms
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Enterprise retention results worth sharing
Email Template
Dear {{first_name}},
I wanted to share one final data point before closing this thread.
A director of member experience at a fitness company with a comparable footprint to {{company_name}} presented a business case to her executive team showing that a 5% improvement in first-year retention would generate $1.8 million in additional annual revenue. The proposal was approved within two weeks because the data was already there. It just needed to be surfaced in the right way.
She used a framework I helped develop that connects existing membership data to revenue impact in language that resonates with executive decision-makers. It has since been adopted by three other enterprise fitness brands.
If building a similar business case would be valuable for your team at {{company_name}}, I would be pleased to share the framework. Otherwise, I appreciate your time and wish you continued success. 4-6% reply rate
Wednesday best day
7:30 AM best time
Personalization Tips
- Reference their company's decision-making process for new initiatives
- Mention any budget cycles or planning periods that might be approaching
- Note any internal champions or sponsors they might need to involve
When to Use
Send 6-8 days after the first follow-up to enterprise managers, positioning the value in terms of building internal business cases that support their career goals.
When NOT to Use
Do not send if the company has announced budget freezes or hiring stops that would make new initiative proposals unlikely to succeed.
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