Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Healthcare / MedTech
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One stat that surprised medtech leaders
Email Template
Hi {{first_name}},
Following up on my earlier note about scaling quality systems at {{company_name}}. I wanted to share something we found in our work with mid-market healthcare companies.
On average, growing medtech firms spend 23% of their quality team's time on documentation that could be automated. For a company at your stage, reclaiming even half of that translates directly into faster submission timelines.
Would it be worth 15 minutes to explore whether that number resonates with what you are seeing at {{company_name}}? 6-9% reply rate
Tuesday best day
8:00-9:00 AM best time
Personalization Tips
- Reference a recent company milestone like a new product launch or market expansion
- Mention a competitor or peer company that has publicly adopted similar solutions
- Tie the follow-up to a recent industry event or conference they may have attended
- Note any changes in their leadership team since your initial outreach
When to Use
Send 4-6 business days after the first email to mid-market C-suite prospects, adding a new data point not included in the original message.
When NOT to Use
Do not use if the executive has already delegated your outreach to someone else on their team.
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