Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for HR & Payroll Services
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One stat on payroll costs for mid-market teams
Email Template
{{first_name}},
Following up on my earlier note. I came across a benchmark that mid-market companies spend an average of $2,000-$3,000 per employee annually on HR administration. Most of that cost is driven by manual processes and fragmented systems.
Our clients in the 100-500 employee range have reduced that figure by 30-40% within six months. If {{company_name}} is looking to optimize those costs, I would welcome a conversation.
Happy to work around your schedule. 4-6% reply rate
Tuesday best day
7:30-8:30 AM best time
Personalization Tips
- Reference their industry's specific HR cost benchmarks to make the stat more relevant
- Mention any board-level pressure on operational efficiency that may resonate with the C-suite
- Note if competitors or peers have recently adopted HR technology solutions
- Tie the message to quarterly planning or budget season timing
When to Use
Four to seven days after the initial email to a mid-market C-suite contact, adding new data to justify a conversation.
When NOT to Use
When the executive has already delegated the evaluation to someone else on their team.
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