Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for HR & Payroll Services
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Case study: 300-person company, 40% cost savings
Email Template
{{first_name}},
I wanted to share one last piece before I stop reaching out. A 300-person company in a related industry to {{company_name}} reduced their annual HR administration costs by 40% after consolidating their payroll and benefits onto our platform.
The biggest driver was eliminating the three separate tools they were using and the manual work required to keep them in sync.
If this resonates with what {{company_name}} is experiencing, I would value a brief conversation. If not, I completely understand. 3-5% reply rate
Thursday best day
7:30-8:30 AM best time
Personalization Tips
- Match the case study company size as closely as possible to the prospect
- Reference the specific tools they are likely using based on their tech stack
- Mention the cost savings in terms that resonate with their industry margins
- Note any efficiency mandates or cost-cutting initiatives visible in their communications
When to Use
Seven to ten days after the first follow-up to a mid-market executive, using a concrete case study to make the final push.
When NOT to Use
When the executive has already engaged with a competitor or indicated they are not evaluating new solutions.
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