Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for HR & Payroll Services
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Quick thought on {{company_name}}'s payroll
Email Template
Hi {{first_name}},
I reached out last week about simplifying payroll at {{company_name}}. I wanted to share something that might be relevant: a founder in a similar space recently told us they were spending 8 hours per pay period on payroll before switching. Now it takes under 30 minutes.
If that kind of time savings would be valuable as you scale, I am happy to show you exactly how it works. No pressure either way.
Best, 5-8% reply rate
Thursday best day
8:00-9:00 AM best time
Personalization Tips
- Reference a specific metric or case study from a company in their industry
- Mention a recent company milestone like a new hire or product launch that makes payroll more complex
- Tie the follow-up to a seasonal event like year-end tax prep or open enrollment
- Note any new regulatory requirements that affect businesses their size
When to Use
Three to five days after the first email when there has been no response from a small business founder or CEO.
When NOT to Use
When the prospect has already replied to decline or when they have opened the first email multiple times without responding, which may signal internal forwarding.
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