Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for HR & Payroll Services
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Last thought on payroll for {{company_name}}
Email Template
{{first_name}},
I know you are busy building {{company_name}}, so I will keep this brief. Three founders I have spoken with this month all said the same thing: they wished they had automated payroll sooner instead of waiting until it became a crisis.
If the timing is not right, no worries at all. But if payroll compliance keeps you up at night, I am here when you are ready.
Best, 4-6% reply rate
Tuesday best day
8:00-9:00 AM best time
Personalization Tips
- Reference a specific founder testimonial from their industry if available
- Mention an upcoming tax deadline that makes the timing more relevant
- Note any recent news about small business payroll penalties in their area
- Keep the tone casual and peer-to-peer since they are a fellow business leader
When to Use
Seven to ten days after the first follow-up when a small business founder has not responded to two prior emails.
When NOT to Use
When the founder has opened but not clicked any links in prior emails, suggesting low interest rather than missed messages.
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