Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for HR & Payroll Services
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How similar HR teams saved 15 hours per week
Email Template
Hi {{first_name}},
I wanted to follow up with something specific. An HR director at a 200-person company in a similar space recently shared that their team was spending 15+ hours per week on manual payroll tasks before implementing our platform. They cut that to under 3 hours.
The biggest wins came from automating PTO accrual calculations, benefits deduction changes, and multi-state tax withholding. All areas that tend to create the most manual work for mid-market HR teams like yours at {{company_name}}.
Would it be helpful to see how their workflow compares to yours? 6-9% reply rate
Wednesday best day
9:30-11:00 AM best time
Personalization Tips
- Reference the specific HRIS tools they currently use and how the integration would work
- Mention any open HR positions that suggest their team is stretched thin
- Note industry-specific payroll complexities like commission structures or variable pay
- Tie the follow-up to a recent company announcement about growth or expansion
When to Use
Four to six days after the first email to a mid-market HR manager, using a peer case study as social proof.
When NOT to Use
When the manager has already responded with specific objections that should be addressed directly instead.
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