Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for HR & Payroll Services
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
What other HR teams your size are doing
Email Template
Hi {{first_name}},
I wanted to share one more data point before I step back. We recently surveyed HR teams at companies between 50 and 500 employees. The top three pain points were: fragmented systems that do not talk to each other, manual compliance tracking, and time spent on payroll corrections.
If any of those resonate with what you are experiencing at {{company_name}}, a 15-minute conversation could be valuable. If the timing is off, I understand completely.
Either way, happy to share the full benchmark report if it would be useful for your planning. 5-7% reply rate
Wednesday best day
9:00-10:30 AM best time
Personalization Tips
- Tailor the survey findings to their specific industry vertical
- Reference any visible tech stack fragmentation based on their job postings
- Mention a peer company in their space that has adopted a modern HRIS
- Tie the benchmark report to their upcoming budget or planning cycle
When to Use
Seven to ten days after the first follow-up to a mid-market HR manager, using industry benchmarks as a conversation starter.
When NOT to Use
When the manager has expressed satisfaction with their current HR technology stack.
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