Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for HVAC & Plumbing
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One metric that changed a $12M HVAC company
Email Template
{{first_name}},
Following up on my previous note about operational efficiency at {{company_name}}. I wanted to share something concrete.
A $12M HVAC company we worked with discovered that tracking one specific metric, time-to-resolution by call type, revealed that 35% of their callbacks were caused by just two recurring diagnostic errors. Fixing those two issues saved them roughly $180K in annual labor costs.
Worth exploring whether a similar pattern exists at {{company_name}}? 7-10% reply rate
Monday best day
8:00 AM best time
Personalization Tips
- Adjust the revenue figure in the example to be close to their estimated company size
- Reference a specific operational challenge visible in their online reviews or social media
- Mention their growth trajectory if they have been expanding locations or fleet size recently
- Note industry awards or recognitions they have received to establish rapport
When to Use
Use 4-6 days after the initial email when the CEO or president has not responded, leading with a specific data point to demonstrate tangible value.
When NOT to Use
Avoid if you already know they are tracking this type of metric or if they recently implemented a major analytics initiative.
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