Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for HVAC & Plumbing
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Results from a company your size in HVAC
Email Template
{{first_name}},
I wanted to share one last thought before I close out my notes on {{company_name}}.
A mid-market HVAC company with a similar footprint to yours recently completed a 90-day operational improvement pilot. The results: first-time fix rates improved from 73% to 86%, callback-related labor costs dropped by $210K annually, and their customer satisfaction scores went up 12 points. The key was not technology. It was process standardization across their service teams.
If this resonates with challenges you are facing, I would be glad to walk you through the approach. If the timing is not right, I completely understand. 5-8% reply rate
Thursday best day
8:30 AM best time
Personalization Tips
- Match the company profile in the case study as closely as possible to theirs
- Reference their current customer satisfaction ratings if publicly available
- Mention any operational goals or mission statements from their website
- Note if they are in a competitive market where these improvements could be a differentiator
When to Use
Use 5-7 days after the first follow-up as a final attempt with strong social proof from a comparable mid-market company.
When NOT to Use
Avoid if they have responded at any point, even with a brush-off, as a different approach would be more appropriate than a templated follow-up.
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