Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for HVAC & Plumbing
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Quick thought on seasonal revenue dips
Email Template
Hi {{first_name}},
I reached out last week about reducing repeat service calls at {{company_name}}. I wanted to follow up with something specific that might be more immediately relevant.
I recently spoke with the owner of a plumbing and HVAC shop about your size who added a maintenance agreement program that now generates predictable monthly revenue even during slow months. He went from worrying about making payroll in spring and fall to having a reliable base he could count on year-round.
Would that kind of approach be worth a quick conversation? 10-14% reply rate
Thursday best day
7:00 AM best time
Personalization Tips
- Reference the current season and how it typically affects demand in their service area
- Mention if they already have a maintenance plan offering visible on their website
- Note their Yelp or Google review volume as an indicator of their current customer base size
- Check local weather patterns and connect them to upcoming demand shifts
When to Use
Use 3-5 days after the initial email when the owner has not responded, especially if you are approaching a seasonal transition period.
When NOT to Use
Avoid if they already have a well-established maintenance agreement program visible on their website.
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