Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for HVAC & Plumbing
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Local shop owner cut overtime 30%
Email Template
Hi {{first_name}},
I have reached out a couple of times about ways to improve service efficiency at {{company_name}}. This will be my last note on this topic.
Quick story: a shop owner in a market similar to yours was paying about $4,000/month in overtime because his techs were running behind on calls every day. After implementing a structured dispatch approach, his overtime dropped 30% in the first month. His techs were actually happier too because they were finishing their routes on time more often.
If that is something you would want to explore, I am happy to chat. If not, no hard feelings at all. 7-10% reply rate
Wednesday best day
7:30 AM best time
Personalization Tips
- Reference a competitor in their area who has improved their operations recently
- Mention the average overtime costs for shops their size in their region
- Note any hiring difficulties in their area that make overtime reduction even more valuable
- Check if they have mentioned staffing challenges in any online forums or social media
When to Use
Use 5-7 days after the first follow-up, providing social proof with a relatable example from a similar-sized shop.
When NOT to Use
Avoid if the owner has explicitly asked not to be contacted or if they responded negatively to previous outreach.
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